Experience
Executive Creative Director, UnitedHealthcare
I lead a team of writers, designers and project managers making award-winning creative that breaks through and performs. I'm a responsible for developing brand standards, including the voice and tone, and the look and feel of the UHC brand. I train agencies and other business lines on our design systems. Creative Director, Optum Rx I led direct-to-consumer marketing and design for Optum Perks and the Optum Store. This included launching digital products, social media creative, and building design systems through a company-wide rebrand. My team included internal creatives, large agency partners, and a team of contractors. Principle, Drew Blom Design I help start-ups and Fortune 500 companies tell their brand's story with event and digital creative. I specialize in illustration, merch, identity development, creative strategy, and live event design and copy. Senior Manager of Design & Development, Ameriprise I was a digital product manager and creative consultant. My team and I implemented a new learning platform for over 20,000 financial advisors. I focused on design strategy, UI, communications, and adoption. Senior Digital Designer, UnitedHealthcare My work spanned video, live event production, and web design. In 2 years I produced over 70 videos, concepted and executed creative for live events, and redesigned a key website for over 50,000 sales agents to do their job more effectively. Graduate Instructor, University of Minnesota Taught design thinking and drawing in the College of Design while pursuing my MFA in Interactive Design. Design Instructor, Rasmussen College Teacher, mentor and curriculum designer. Served as Interim Director of Curriculum Development, creating 12 bachelor-level design classes. Art Director, Wet Cement Productions Led a team of 20 digital artists and animators creating 3D animated short films and pilots. Presented to clients, assigned and approved workstreams. |
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Education
MFA – Interactive Design, University of Minnesota
BFA – 3D Animation, Rocky Mountain College of Art & Design
BFA – 3D Animation, Rocky Mountain College of Art & Design
Skills
Animation
Art direction Brand & identity |
Copywriting
Creative direction Graphic design |
Illustration
Storyboarding Video production |
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Software
Affinity Designer
Canva Creative Cloud |
Figma
Microsoft Office Miro |
Opal
Sketch Workfront |
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